Walkthrough of the Google Analytics 4 User Interface

In this video, Krista Seiden shows you a quick walkthrough of the new Google Analytics 4 property user interface, looking at how reports and data are organized in Google Analytics 4. Check it out for an overview of what to expect in reporting when you get started with the new Google Analytics 4 property.

Connecting a Google Analytics 4 Property to an existing UA Property

In this video, Krista Seiden takes you through a walkthrough of how to connect your Universal Analytics property to an existing Google Analytics 4 property so that you can get started with the new Google Analytics 4 property today. Open Google Analytics: https://analytics.google.com Learn how to connect your Universal Analytics property to your new Google Analytics 4 property: https://support.google.com/analytics/...

Setting up the Google Analytics 4 Property with Google Tag Manager

In this video, Krista Seiden will take you through a step by step walkthrough of how to create a Google Analytics 4 property and add the Google Analytics 4 code to your page to start collecting data.

Set up the Analytics tag

Add the Analytics tag to your website to begin seeing data in your property.

Before you begin

This article assumes that you have already set up a property for your website.

Steps

1. Find your page tag.
2. Tag your website.

You can then use the Realtime report to verify that you’re receiving data.

Find your page tag (and “G-” or “UA-” ID)

1. Sign in to Analytics.
2. Click Admin.
3. In the Account column, check that you have the desired account selected (directly below the “+Create Account” button at the top).
4. In the Property column, check that you have the desired property selected, then click Data Streams, then Web. Click the data stream.
   Your “G-” ID appears in the upper right portion of the panel. Your global site tag appears under Tagging Instructions.

Setting up the Google Analytics 4 Property with gtag.js

In this video, Krista Seiden will take you through a step by step walkthrough of how to create a Google Analytics 4 property and use Connected Site Tags to start collecting data.

Set up the Analytics tag

Add the Analytics tag to your website to begin seeing data in your property.

Steps

1. Find your page tag.
2. Tag your website.

Find your page tag (and “G-” or “UA-” ID)

1. Sign in to Analytics.
2. Click Admin.
3. In the Account column, check that you have the desired account selected (directly below the “+Create Account” button at the top).
4. In the Property column, check that you have the desired property selected, then click Data Streams, then Web. Click the data stream.
   Your “G-” ID appears in the upper right portion of the panel. Your global site tag appears under Tagging Instructions.

Getting started with the Google Analytics 4 Property

In this video, Krista Seiden will take you through an overview of the new Google Analytics 4 property. You’ll learn about some of the exciting new things launching, which makes the Google Analytics 4 property the future.

Meet the next generation of Google Analytics

Learn about the new Google Analytics and how to get started

What’s new

To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property.

The new Google Analytics is now the default experience for all new properties and is where we’re investing in future improvements.

You can access the new Google Analytics through the Google Analytics 4 property (formerly known as “App + Web properties”) which you can set up alongside your existing Analytics properties. This will allow you to start collecting data and benefit from the latest innovations as they become available while keeping your current implementation intact.

Google Analytics 4 properties were formerly known as “App + Web properties” during the beta period. Google Analytics 4 properties are available for all accounts, and are now the default when you create a new property, whether you plan to use it for a website, an app, or both.

Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020.

If you use Google Analytics for Firebase for your app

Existing Google Analytics for Firebase customers are recommended to upgrade to Google Analytics 4 properties (formerly known as App + Web properties). When you upgrade to a Google Analytics 4 property, you can take advantage of the latest Analytics innovation and add your website data, without changing your existing Google Analytics for Firebase implementation.

How to structure your Analytics account

Learn how you can structure your Analytics account to measure a business of any size, from a small business with a single website to a large multinational business with multiple apps and websites. Understand how Analytics accounts, properties, and data streams relate to the structure of your company and to your particular reporting needs.

Structure your Analytics account

Small setups

For a business with one website, set up an Analytics account that contains a Google Analytics 4 property with

• 1 web data stream

For a business with one mobile-app game, set up an Analytics account that contains a Google Analytics 4 property with

• 1 app data stream for the Android game
• 1 app data stream for the iOS game
• 1 web data stream for the supporting website if there is one (e.g., marketing site)

Larger setups

To decide on the account structure for a larger business (e.g., multi-national, multi-brand), it’s helpful to ask the following questions.

Account

Think of an account as a collection of properties whose data is owned by a single legal entity and is governed by region-specific.

Is it important that the data from each region is owned by a distinct legal entity within that region?

• Yes. Create multiple accounts, one for each region.
• No. Create one account in the region that houses your company headquarters.

Property

A property represents the data for one logical user base (e.g., users of a single cross-platform application), and is the most granular level at which Analytics processes data. A property is also the level of the Analytics account hierarchy at which you create integrations with other products (e.g., Google Ads).

Is the data you collect related to a single logical user base? When you link Analytics to other products, do you want to share that entire body of data with each product?

• Yes. Create one property.
• No. Create a separate property for each logical user base.

Data stream

A data stream is the source of data from an app or website. A data stream is also the level at which you can control data-collection features via the Firebase SDK or the global site tag.

• App streams: You can have one data stream for each combination of app-package name and platform.
• Web stream: Create a single data stream for your site. Create a single web data stream per property.

Data filters and roll-ups

Do you need to filter data so that you can restrict specific data to specific members of your organization? Do you need to roll up data from multiple properties into a single property?

• Yes. Google Analytics 4 properties do not currently support reporting views or Roll-Up Properties.
• No. You’re all set.

Analyze your Optimize reports

In this video you’ll learn where to find your Optimize reports and how to interpret the results. In a few minutes you’ll be able to make decisions quickly based on how your experience performed.

Thanks for read!

source https://medium.com/@klinkerbud/walkthrough-of-the-google-analytics-4-user-interface-df3d40e23bb7?source=rss-8a287f9546ea------2